Podcasts are a fantastic way to build a loyal audience and serve as a valuable marketing channel for businesses. Whether revamping your current strategy or starting out, podcasts provide a tremendous opportunity to connect with your audience by sharing your brand story and values. In today’s world, where visual media is everywhere, audio content has…
Discover how psychological pricing strategies can change how your customers think and shop. In this article, we will break down key effective tactics, like charm pricing and anchoring, and get actionable tips to help you apply these strategies in your own business. In recent years, consumers in the UK have been changing their buying behaviour.…