Senior Research Strategist

About Me.

I’m a senior researcher and strategist, with a background in social science, ethnography, and applied research.

My foundation is social research — ethnography, anthropology, qualitative fieldwork. That’s where I learned how to read people and organisations carefully, and how to sit with complexity long enough to understand it properly. It’s also what distinguishes how I work: I bring a depth of human understanding to applied research contexts that goes beyond usability and metrics.

Over the past fifteen years, I’ve built a practice that moves across sectors and scales. I’ve led research embedded in product and design teams on global AI-enabled platforms, designed compliance-aware research cycles for regulated healthcare services, delivered qualitative fieldwork and synthesis for European Commission policy programmes, and coordinated research and strategy across 16 international markets. I’ve conducted sensitive ethnographic fieldwork in high-risk environments, and I’ve presented findings to senior product directors, NGO advocates, and government policymakers.

What connects all of it is a consistent approach: defining the right question, designing research that generates credible evidence, and translating that evidence into something organisations can actually act on. I’ve built research practices from the ground up, introduced AI-assisted workflows for synthesis and insight governance, led cross-functional stakeholder engagement, and delivered recommendations that have shaped product roadmaps, policy briefs, and commercial strategies.

I hold a PhD in Social Sciences and I’m currently studying Psychology. I’ve published peer-reviewed research in international journals and presented at conferences across Europe, North America, and Brazil. I bring academic rigour to applied problems — and the pragmatism that commercial and product environments require.