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Professional Experience

With over 20 years of diverse experience spanning strategy, digital marketing, and research, Debora Baldelli is a seasoned multilingual communications expert. Her expertise encompasses content strategy, SEO, and website localisation, with a proven track record of managing multilingual digital platforms for global and local audiences. In addition to her strategic and analytical skills, Debora has a strong commitment to social causes, demonstrated through her leadership roles in charity initiatives and diversity and inclusion projects. Her background uniquely positions her to blend strategic insight with a deep understanding of social impact and cultural dynamics.

Informa | Industry Dive | studioID                                                                                              2021 – Present

Content Strategist

  • Managed multiple clients from different industries, such as insurance, healthcare, mobility, tourism and charity service, taking care of their strategy content planning and leading weekly or bi-weekly calls with them
  • Managed CRM communications and analysed data reports and insights using tools such as Google Analytics, Search Console, Semrush and Optimizely
  • Presented QBR (Quarterly Business Review) to review how the company supports their business and how we could deliver more value.
  • Developed monthly or quarterly content ideation based on performance data and market trends.
  • Acted as a client brand gatekeeper, ensuring all collaborators were well-informed with additional brand guidelines to deliver content ready for the client to use without reviews or updates.
  • Developed and implemented SEO strategies for global clients in multiple languages, creating processes for localisation SEO and preparing training for the team.
  • Performed talent search and selection, interview and training on freelancers for diverse clients in several languages.
  • Managed a multicultural team of freelancers from commissioning to developing workflows and timelines to giving feedback and managing payments.
  • Developed the first SEO training program for our team with an SEO expert partner, resulting in an internal training team, freelancers training, change in processes and workflows, and creating a clear view of our SEO goals to a global client with markets in 16 languages.

Pastoral Lead of Latam Voices (employees group dedicated to the Latin American Community) (2024-present)

  • Managed partnerships with Latin American charities in the UK
  • Pastoral support to Latin American colleagues

Vice-President of the Diversity and Inclusion Committee (2022-2023)

  • Promoted inclusive communication practices
  • Developed online anonymous enquiry with employees to find out more about their experiences in the company with diversity and inclusion and what were their views on how the committee could help
  • Developed weekly or bi-weekly pastoral care calls for employees to speak freely about any issues they were having at work and their views on the company
  • Acted as a bridge between anonymous employees’ queries and the leadership to promote change based on team feedback 

The Writing Box Ltd                                                                                                                       2021 – 2022

Founder

  •  Developed brand, concept and services based on diversity and inclusion
  • Developed the website by using WordPress Divi Page Builder
  • Handled project management, sales, budget and a team of freelancers
  • Managed a multilingual UX project for Contents.ai
  • Developed a whitepaper on How businesses could utilise podcasts in their marketing strategy for the launch of a new podcast production company called Auditive FM
  • Delivered ad-hoc SEO blog content and transcreations for various small businesses

treated.com                                                                                                                                     2018 – 2021

Senior Digital Marketing Manager 2020-2021

  • Acted as a team leader, leading the international markets team
  • Trained new digital marketing team members on the content platform, Google Analytics, search console, and Google Ads

Digital Marketing Manager (2018-2021)

  •  Developed SEO strategy through multiple channels, such as product pages, blog content and PR campaigns
  • Developed customer experience strategy, improving website usability and helping improve online consultation forms language to reduce churn and increase sales
  • Managed CRM and analysed data reports and insights using tools such as Google Analytics, Search Console, Semrush
  •   Planned and executed PR campaigns in respected Portuguese News Portals to develop brand awareness (example here)
  • Increased online by 400% in two years

Sounds & Colours

2018-2021 

Social Political Editor (2020-2021) – Freelance
Writer (2018-2010)

  • Lead on custom content focused on social and/or political focus
  • Managed content partnerships
  • Curated content subjects to propose to our network of writers to increase content on social and political issues related to the arts
  • Performed quality assurance
  • Collaborated on producing articles on Latin American film and music

Pulsar

2019

Social Listening Analyst (Freelance)

  • Translation and data analysis of social listening data for a project focused on the public national option on the Amazon Forest fires in Brazil
  • Performed keyword research; collected data to then analyse and deliver a repost


ISCKON Lisboa

2017

Communications Consultant for the Ratha Yatra Lisbon Festival (freelance)

  • Worked as an Advisor and Editor for contracts and partnership with local immigrant authorities and council to support proposals
  • Developed general content and social media strategy focused on the South East Asia Religious community to promote religious multiculturalism and increase the number of attendees and donations to cover the event’s organisation budget

Ecorys UK

2016

Sub-Consultant for an EU Project  (Freelance)

  • Organised a Focus group composed of a diverse group of immigrants for an EU Commission Project focused on obstacles to the recognition of qualifications and skills of workers in Portugal 
  • Produced a report with the results

Hogarth Worldwide

2015

Copywriter (Freelance)

  • Copywriting for abstracts of playlists in PT-BR for Apple Music

INET-md | New University of Lisbon

2011-2017

Researcher

  • Conducted multidisciplinary studies using ethnography, online fieldwork, life story interviews, and practice-as-research methodologies
  • Analysed qualitative data to uncover insights into social and cultural phenomena.
  • Published six peer-reviewed articles in esteemed international journals
  • Presented findings at conferences across Canada, the US, Germany, Brazil, and Portugal

Other Experiences:

Global Voices Online (2010-2013) (freelance)

Translation Editor (Portuguese)

Tempero (2010-2012)

Multilingual Moderator

Face (2011) (freelance)

Community Manager and Translator

Culture Secretariat of the State of Rio de Janeiro (2008-2010)

Cultural Social Projects Curator

Latin American Training Centre (2008-2009)

Communications Coordinator

Globo.com (2009)

Producer and Writer for Big Brother 9

Rio de Janeiro International Film Festival (2006-2009)

Subtitling Supervisor and Players Management

Fullgas Productions (Marina Lima) 2003-2007

Website Content Manager, PR & Production


Latin American Centre for Sexuality and Human Rights (Uerj) (2003-2005)

Research Assistant

FGV (Getulio Vargas Foundation) (1997-1999)

Editorial Assistant to the academic publication Estudos Historicos (Historical Studies)

Education:

PhD in Humanities, New University of Lisbon

Developed a project focused on an immigrant community in Lisbon, Portugal, participating in a religious group to investigate their migration and belonging experiences.

M.A. in Ethnography, UFRJ

Developed research that delves into how musical experiences and expressions influence and are influenced by sexual identities and interactions, offering a comprehensive understanding of the cultural dynamics at play in the vibrant electronic music scene of Rio de Janeiro, Brazil.

B.A. in Anthropology, PUC Rio de Janeiro

Developed research on the interplay between ethnicity and music within the vibrant Lapa neighbourhood. This research focuses on how hip-hop culture shapes and is shaped by ethnic identities and discourses, providing deep insights into the socio-cultural fabric of this dynamic urban area.

Further Education:

  • Mental Health First Aid and Mental Health Advocacy in the Workplace (Level 2), 2024
  • Counselling Skills (Level 2 and 3), 2024
  • Data Privacy and Security (Level 2), 2022
  • Creating a Business Start-Up (Level 2), 2021

Volunteer Work:

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